If you are a Nigerian music fan, you most likely have seen a number of articles referencingeLDee’s recent post on his blog which confirmed the fact that he is done with music and hinted on his new venture called Playdata, a solution, founded to solve one of the most difficult challenges in the music, media, and advertising industries; data collection, data assessment, and improved efficiency for content owners and content users alike. Until now, the Nigerian music and advertising industries have not had a tool that provides an accurate tracking of audio broadcasts in an efficient, reliable, and transparent way.
Playdata solves the current problem that comes with not knowing exactly how many times a song or campaign jingle has played on radio. Playdata has valuable features and solutions for everyone in the music value chain.
As a Music Fan
For decades, knowing what song is the most popular has been nothing but guess work. Most Charts in Nigeria are created from thin air or from talking to friends who have heard one song several times on the radio which then equates to the most popular music playing on the radio.
For example right now, according to all Nigerians in Lagos state, based on what they have heard on the radio, the most popular song from our experience in listening at the time we catch the radio is WOJU by Kiss Daniel… this may be true, but there is actually ZERO evidence other than what everyone swears is playing the most on the radio in Lagos state. Let us assume we all know the most popular song from guess work, how do we know the 2nd, 3rd and subsequent most played song in Lagos or any other region in Nigeria?
Playdata gathers all this data, will remove the guessing part and show data of the most played songs in Lagos and every state in Nigeria and all across Africa, which it gathers and displays in realtime when you subscribe to the service.
NOTJUSTOK has partnered with PLAYDATA to deliver the FIRST AUTHENTIC RADIO CHARTS which will be delivered on a weekly basis. In addition, music fans, advertising agencies or companies interested in knowing the most played or 10 most played songs/artist in any region in Nigeria, will now be able to know that information by subscribing to PLAYDATA, when it officially launches, so that you can make better decisions on who to endorse or use to market products/services in different regions across Nigeria or any other African countries.
As an Artist, Label, Producer, Songwriters or Manager
The truth is we (all music stakeholders) all know that it costs money to promote a new single. One of the most significant ways to promote a single is via good ol’ radio such as BeatFM, CityFM, CoolFM, Wazobia, RhythmFM and many more in different states outside Lagos state.
When your promoted songs start playing on the radio, there is currently no way (manual or automatic) to monitor the amount of times that new single has played on all radio stations across country… You are clueless and have no idea if you need to push the single some more or sit back; there is no data to allow you make an informed decision on what action to take concerning the promotion of your single.
Imagine if you can find out how many plays your song is getting so that you can make an informed decision to promote more and get more spins on the radio which will then bring more shows.
Apart from knowing if you need to promote a single more or not, as a label executive, not knowing the amount of times your song has played over a period of time, could hurt your revenue from the Copyright Society of Nigeria (COSON), the sole body in Nigeria that collects royalties from broadcasters on behalf of music creators, composers and performers in Nigeria. If you did not know COSON has signed a deal authorized by BON(Broadasting Organization of Nigeria) and IBAN (Independent Broadcasters Association of Nigeria) to start collecting royalties from radio on behalf of ALL artists whose songs are played on Nigerian Radio, see link here for more information. So whether you are a member of COSON or not, they are collecting royalties on your behalf.
Remember that as a producer or songwriter on any song that you participated on, you should also get a check from COSON for radio royalties.
Playdata provides a personalized solution to seeing real-time and periodical data about your song and video plays on TV and Radio respectively.
All artists and labels will soon be able to subscribe to Playdata via Notjustok.com and see exactly how their songs are performing.